Year
2025
Client
Visda Orgnaix
Category
Branding
Budget
₹1,50,000
Deep Prajapati, Founder CEO
Warm Positioning and Problem-Solving Design
To position Visda as a warm, welcoming, and modern dandruff-care brand, we crafted a visual identity that reflects both elegance and clarity. The label design was strategically made bold yet refined to distinctly communicate solutions for both dry and oily dandruff types. Each product label directly addressed the scalp concern it solved, reinforcing the brand’s problem-oriented philosophy and making it easier for customers to choose the right solution.
Personalized Discovery and Data-Driven Results
To enhance user experience and reduce dissatisfaction, we integrated a simple yet powerful quiz that helped visitors identify their specific dandruff type and matched them with the most suitable product. This approach not only boosted purchase confidence but also resulted in a rich database of qualified leads for future campaigns.
Brand Communication and Marketing Strategy
We supported the launch with a tailored content strategy, including social media creatives that clearly communicated the brand’s mission and product benefits. This cohesive visual and messaging system helped establish Visda as a trustworthy, modern solution for long-standing scalp issues—driving both brand love and measurable engagement.
Conclusion
Developing a comprehensive marketing strategy is vital for the success of a tech startup. By conducting thorough market research, identifying the target audience, and implementing a robust digital marketing and content strategy, a tech startup can effectively build its brand, attract potential customers, and drive business growth. These strategic efforts not only enhance visibility and credibility in the market but also position the startup for long-term success in the competitive tech industry.
